kid with bubbles

Imagine the change your change can make.

Join our KidCents program to round up your purchases at Rite Aid and online to support nonprofits making a difference in your community.

About KidCents


The Rite Aid Foundation is deeply committed to communities and the customers who comprise them. That’s why we created KidCents, an easy way for Rite Aid’s wellness+ rewards members to make a difference in their own neighborhoods.


By participating in KidCents, wellness+ rewards members can round up every purchase to the nearest dollar, giving kids in need a chance for better lives and brighter futures. We’ve partnered with organizations in local communities that are committed to helping improve the health and well-being of children.


Through the KidCents portfolio, the Foundation tackles the toughest health and wellness challenges in Rite Aid communities, including chronic illness, child abuse, homeless shelters, food banks, therapeutic services and more. 


Your change prompts change, right where you live, in ways that bridge societal divides and ensure equitable opportunities for all. 


Who it Helps


In short, kids. KidCents benefits nearly 500 nonprofits across the country and their many beneficiaries with a focus in the communities that Rite Aid serves. 


KidCents programs:

  • Restore hope, resiliency and self-esteem in children
  • Provide a sense of joy and belonging in the world
  • Ensure every child can unlock his or her potential and future
  • Empower each child to dream big and take flight

How it Works


Rounding up and selecting a charity is easy!


As a KidCents participant, wellness+ rewards members can round up their purchases to the nearest dollar and donate their change to KidCents. Participants can also give their change to an approved KidCents charity in their own community.


1.     Log in to your wellness+ rewards account to get started in the KidCents program. Not a wellness+ rewards member? Sign up for free here.


2.     After you’re logged in, choose the “Select a Charity” option in the menu and pick one of our KidCents charities to receive your change.


3.      Next time you shop at Rite Aid and your purchase is rounded up, the change will be given to the charity you selected.


4.      Use your KidCents dashboard to see how much you’ve given to your selected KidCents charity or to change your preferences.


5.     Encourage friends and family to join the KidCents program and round up their change for a KidCents charities.

“Girls on the Run of Dayton is incredibly honored to join The Rite Aid Foundation’s 2020 KidCents charities. This $5,000 grant alone will allow us to offer over 60 additional scholarships this year. As we celebrate our 10-year anniversary, we remain dedicated to serving every girl across the Miami Valley. We believe every girl is inherently full of power and potential. As a KidCents charity, we look forward to building confidence and inspiration in our community and are grateful to The Rite Aid Foundation for its continued support.”

Kayleigh Clark, Executive Director, Girls on the Run of Dayton.