Imagine the change your change can make.

Join our KidCents program to round up your purchases at Rite Aid and online to support nonprofits making a difference in your community.

About KidCents


The Rite Aid Foundation is deeply committed to communities and the customers who comprise them. That’s why we created KidCents, an easy way for Rite Aid’s Rite Aid Rewards members to make a difference in their own neighborhoods.


By participating in KidCents, Rite Aid Rewards members can round up every purchase to the nearest dollar, giving kids in need a chance for better lives and brighter futures. We’ve partnered with organizations in local communities that are committed to helping improve the health and well-being of children.


Through the KidCents portfolio, the Foundation tackles the toughest health and wellness challenges in Rite Aid communities, including chronic illness, child abuse, homeless shelters, food banks, therapeutic services and more. 


Your change prompts change, right where you live, in ways that bridge societal divides and ensure equitable opportunities for all. 


Who it Helps


In short, kids. KidCents benefits nearly 500 nonprofits across the country and their many beneficiaries with a focus in the communities that Rite Aid serves. 


KidCents funding provides continuity support that gives local nonprofits the flexibility to meet their communities’ needs and assists them as they expand and enhance programming.


KidCents programs:

  • Restore hope, resiliency and self-esteem in children
  • Provide a sense of joy and belonging in the world
  • Ensure every child can unlock his or her potential and future
  • Empower each child to dream big and take flight

How it Works


Rounding up is easy!


As a KidCents participant, Rite Aid Rewards members can round up their purchases to the nearest dollar and donate their change to KidCents. Signing up is quick and easy! 


1.     Log in to your Rite Aid Rewards account to get started in the KidCents program. Not a Rite Aid Rewards member? Sign up for free here.


2.     After you’re logged in, enroll in KidCents to immediately begin rounding up online and in-store. Those who would like may select to support a local charity.


Next time you shop at Rite Aid and your purchase is rounded up, the change will be given to KidCents. Use your KidCents dashboard to see how much you’ve given to KidCents, then encourage family and friends to join the KidCents program and round up their change to support local community organizations. 


“We believe every girl is inherently full of power and potential. As a KidCents charity, we look forward to building confidence and inspiration in our community and are grateful to The Rite Aid Foundation for its continued support.”

     - Kayleigh Clark, Executive Director, Girls on the Run of Dayton